A&J Wines and Spirits is a premier advisory and brokerage firm specializing in California’s dynamic adult beverage industry. Committed to excellence and driven by a deep passion for the craft, we provide unparalleled expertise and tailored solutions to both established brands and emerging market entrants, empowering them to thrive in an evolving landscape.

David Avila


Sales Leader and Fine Wines & Spirits Expert

With over 30 years of experience in the wines and spirits industry, including more than 20 years at Southern Glazer’s Wine & Spirits, I have established a successful career focused on premium beverage sales, strategic leadership, and market expansion.

Certified in wines, spirits, and sake through WSET, I specialize in portfolio management, brand development, and data-driven forecasting. I excel at driving growth, optimizing inventory, and building high-performing teams, while fostering strong client relationships and delivering tailored solutions that exceed sales targets.

Passionate about premium products, I am committed to creating lasting value in the competitive wines and spirits sector.

Kevin Johnson


Sales Leader and Fine Wines & Spirits Expert

As a Bay Area native with 42 years of experience in the wine and spirits industry, I began my career at Young’s Market Company before spending 34 years at Southern Glazer’s Wine & Spirits as Vice President of Sales for the Golden State Chain Division, where I successfully managed over 250 companies and led a team of four account executives, consistently driving sales growth.

My expertise lies in identifying customer needs, developing customized sales strategies, and fostering long-term client relationships.

Outside of my professional pursuits, I enjoy traveling, golfing, fishing, and spending time with my family.